04.25.2013
Drew Neisser, Fast Company Expert Blog
Five Timely Insights For CMOs From CMOs
As a “VIP Blogger” at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels and presentations from over forty CMOs. Like the proverbial April showers, it was a bit tough to absorb this deluge of data at the time, but now with May approaching these five timely insights for CMOs from CMOs spring to mind.
03.27.2013
Drew Neisser, Fast Company Expert Blog
March Gladness: 5 Ideas You Can't Hate
There's a lot of hate going around. Bryan Curtis of
Grantland.com has been running a “tournament” to determine “the most hated college basketball player of the last 30 years” -- which, albeit amusing, nonetheless celebrates negative sentiment. Then there’s a new app called Hater that allows users to flag what annoys them, a conspicuous dig at Facebook’s relatively gleeful Like button.
02.28.2013
Drew Neisser, MediaPost Marketing Daily Commentary
Why Game Shows Won't Replace PanelsSeemed like a brilliant idea at the time: Rather than moderate a typical panel, I elected to host a game show, calling it Facebook Faceoff. Mix things up. Wake up the crowd on Captiva. We were, after all, the first panel up after the keynote speaker -- a usually dreaded spot during which email is checked and energy wanes.