Drew Neisser, quoted in RCR Wireless
What Makes A Great Mobile Ad?
AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade sat down at South by Southwest 2014 for a panel titled, “The best mobile campaigns you haven’t seen,” to discuss what makes a really great mobile ad.
Ramp Up Your Content Game
Before the Olympics fade from your memories, I want to call your attention to the skiing aerialists, whose death-defying leaps, mid-air gyrations and improbable landings inspired these five lessons for content marketers looking to ramp up their game.
Drew Neisser, Social Media Today
Is Social Media Really a Teenage Mutant Ninja Hurdle?
Never having accepted that puns are the lowest form of humor, I found myself revisiting “Teenage Mutant Ninja Hurdle,” as a surprisingly profound catch phrase for the current state of social media. So please forgive me as I exploit the “Heroes in a Half Shell” by sharing four not-so-comical implications for serious social media marketers to consider in 2014.