Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Thursday, Jul 31, 2014 Chris Ee
This July, “Weird Al” Yankovic’s “Mandatory Fun” became the first comedy album since 1963 to reach number 1 on the Billboard 200. It’s a...Read More
Thursday, Jul 31, 2014 Juliet Fong
1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat...Read More
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TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

JULY 2014

WOW, THAT'S WEIRD!

When a comedy album topped the charts, a dad and his kids got pulled off a plane for tweeting and soccer dominated the US social buzz, our first reaction was, "Wow, that's weird." Digging a bit deeper, we found some method in all this weirdness.

READ IT

07.18.2014
Drew Neisser, Fast Company
Giving Kick-Ass Presentations In The Age Of Social Media
It was painful to watch. Jon Bond, the former ad giant turned social media honcho, was actually getting heckled at the Pivot Conference. When faced with what was a feisty crowd to begin with, Bond admitting that he “didn’t like Twitter” was like throwing fresh meat at rabid dogs. But rather than raise their voices, they let their fingers do the shouting. So while Bond continued to speak, a steady stream of snarky tweets projected on the wall behind him, acting like foghorns and essentially drowning him out.
06.17.2014
Drew Neisser, Social Media Today
10 Refreshingly Useful Ideas
In the world of wine and beer marketing, sexy, clever and/or entertaining ads are often what grab the headlines. The purpose of this article is to reveal another framework in which the promotional activity of these beverages also provides intrinsic value — an approach I call “Marketing as Service.” Here are 10 refreshing examples that will hopefully inspire you to bring more utility to your marketing no matter what the product category.
06.11.2014
Drew Neisser, Social Media Today
Financial Advisors, No One Cares About Your Personal Life
Do not post about of your personal life or non-finance related information. No more pictures of your food and lose the photos of your travels, please. That’s what a recent study by Finect, a compliance-friendly network, determined what investors want from their financial advisors on social media.
05.29.2014
Drew Neisser, FastCompany
Forget About Pleasing Everybody: Why You Don't Want a Mega-brand
It’s almost been a golden rule for some time now among corporations that it’s better to have a few mega-brands than multiple middling ones. Procter & Gamble (P&G), the maker of many goods you’d find in your home, dropped White Cloud in the late '90s and put all its toilet paper eggs in the Charmin basket. Similarly, Ford ditched its Mercury brand, while GM axed Oldsmobile.