Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Monday, Apr 7, 2014 Andrew Teixeira
It’s been beaten and mocked. Sodden with shame by Jimmy Fallon and Jonah Hill and aligned with ‘selfie’ and ‘food porn’ too often. Now...Read More
Monday, Mar 31, 2014 Evelyn Chao
Mobile traffic is growing rapidly and marketers need to learn how to adjust brand content to this trend. Mobile marketing and its related...Read More
Untitled Document

TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

MARCH 2014

MOBILE MADNESS

If you've been waiting for the year of mobile--forget about it--we are officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops.

For marketers, the implications of a mobile universe are far-reaching. Growing mobile device usage impacts not only how customers search, evaluate, purchase, engage with and get serviced but also how companies recruit, retain and communicate with employees. Not thinking "mobile first" is sheer madness.

READ IT

04.15.2014
Drew Neisser, SmartBrief
Why it's time to integrate social across your business
Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.
03.25.2014
Drew Neisser, MediaPost
Why Mobile Ads Are Like Toilets
They say that desperate times require desperate measures. For me, moderating the OMMA 5 p.m. panel on a Friday night at SXSW was one of those times. After all, we were the only thing standing between these folks and an evening of revelry, not to mention the topic at hand was mobile advertising, not exactly the sexiest of subjects offered in Austin that week. Under these trying circumstances, I offered the crowd -- and now you -- seven reasons why mobile ads are like toilets.
03.11.2014
Drew Neisser, quoted in RCR Wireless
What Makes A Great Mobile Ad?
AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade sat down at South by Southwest 2014 for a panel titled, “The best mobile campaigns you haven’t seen,” to discuss what makes a really great mobile ad.